TV Tips E-Book
I've just finished my new E-Book. ?It's about one of the questions I'm asked the most: How to pitch TV stations with your story. In this book I explain the [...]
Sep, 29
2010
Sep, 27
2010
Sep, 23
2010
Do You Write Like a Mascot?
Like many mascots, Sparky the Sun Devil doesn?t talk.? But it turns out he?s quite a writer.? During the football season, Sparky sends alumni of Arizona State University email updates [...]
Sep, 20
2010
Are Company Retreats All Wet?
Are company retreats in danger of becoming the equivalent of running a sprinkler system in the rain?? These gatherings aren?t necessarily about creative thought but rather getting people to fall [...]
Sep, 15
2010
Oprah Takes Audience for a Mind Trip
A man and a woman go to dinner on a first date.? They agree to split the bill.? At the end of the meal, the man pulls out a buy [...]
Sep, 13
2010
When Your Bank Acts Like a Robber
When your someone from Wachovia Bank leaves you a phone message that you need to call about your account, it?s a reason to panic. The first thing that comes to [...]
Sep, 6
2010
Corporate Buying: When to Pinch Pennies
The pressure to save money is forcing some organizations to question every purchase.? That can mean a lot of extra work for someone.? When should you look to save and [...]
Sep, 1
2010
Rock On! Lessons from a DJ
While I college I once worked on the radio as a disc jockey.? Okay, by work, I don?t really mean, ?paid.?? And by radio, I?m talking about a campus station. [...]
Aug, 30
2010
Jimi Hendrix and Business Communication
Have you ever witnessed two coworkers hearing the same instructions but interpreting it differently?? Did the resulting misunderstanding or confusion waste time or money? Ever hear the Jimi Hendrix song, [...]
Aug, 26
2010
How Can a VCR Boost Your Sales?
People are willing to pay for a sure thing. I saw this many times when I worked in the TV news business. After interviewing someone for the news, the person [...]