Category Archives: sales

Marketing Lessons From a Nigerian Spammer

I despise online crime but I have to admit that there is some good sales copy behind many of the scam emails sent from Nigeria. I decided to dissect one of them to see what convinces so many to share … Continue reading

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Sales and Customer Service: When Something Feels Wrong

You deserve more credit than you think for knowing when something is wrong and when it just doesn’t feel right. It’s a gut instinct we all share. You can’t turn it off. In fact, it’s something that could help your … Continue reading

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How Full Is Your Tip Jar

Imagine that you and your company’s future depends on a tip jar. We’re used to seeing tip jars in service related businesses, like coffee shops. The jars give us a chance to give immediate feedback on someone’s performance. So let’s … Continue reading

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Sales: A New Kind of Creepy

I have a printer that’s flirting with a sledgehammer so I’m starting to think about buying a replacement. The other day, I was in a Best Buy store, picking up a flash drive when I realized that this was an … Continue reading

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Want More Customers: Exceed Expectations

The way to customer loyalty is not through discounts, gimmicks, or giveaways. All you have to do is exceed customer expectations. It’s a simple way to Clear the Path to more business. Let’s say you get a discount coupon for … Continue reading

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Does Your Company Need a Fixer

Does your company need someone who can come in and quickly fix mistakes and problems in your organization? You could describe it as Clear the Path on steroids or a corporate gun for hire. Many action films feature a character … Continue reading

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What a Trash Can Taught Me About Sales

While you may do a ton of advertising, do you ever find that your customers still don’t understand the services you have to offer? Sometimes it’s as if they just can’t make a connection, which is a big obstacle to … Continue reading

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Do Your Customers Think You’re Rice Krispies

Just because your business has been around for a long time does not guarantee that customers will continue to buy from you. For proof of this problem, let’s go into the kitchen and Clear the Path of some old-fashioned thinking. … Continue reading

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