Category Archives: marketing
The Letter You’ll Never Send
Sit down and write a thank you letter to your organization from your best customer. This is not a letter to your customer. It’s designed to be from their perspective about what you do really well. What would they write … Continue reading
The High Price of Free
Does your organization offer a lot of giveaways? While people love free stuff, do they equally love your company? When I ran the business operations for a professional ballet company, I learned about the phrase, “Paper the house.” This theater … Continue reading
A Hole In (Dunkin’) Doughnuts’ Marketing
I recently had to pick up some coffee for a board retreat. I knew that Dunkin’ Doughnuts sells a box of coffee, which is known as a Box of Joe. I then went to the company website to find out a little … Continue reading
Dance Company Makes Marketing Misstep
Recently I received a mailing from a nearby arts group. I’m always interested in what groups are doing as well as how they market themselves. The brochure was very fancy with a glossy layout. Clearly some money was spent on … Continue reading
Good for the Environment… Bad for My Hand
I recently heard a talk about reducing the amount of waste that goes into the local landfill. It was good to hear that more and more items (like all kinds of cardboard) can be recycled. At the same time, in … Continue reading