Author Archives: Ken Okel
Episode 48: Lessons from Nigerian Con Artists
Does your sales copy seem a little flat? Maybe you can take some inspiration from those annoying emails you receive from Nigerian scam artists. In this week’s 2 Minute Takeaway Podcast, we dissect how these messages work and how you … Continue reading
Has the Reset Button Made Us Wimps
Have modern video games affected our ability to overcome challenges in the real world? In these games, when you run out of lives, you’re given a chance to hit the “reset” button. This allows you to continue the game at … Continue reading
Ken Okel’s Friday Fun: Finish Your Race
A tenth of a mile is not very far but it can be the difference between running a marathon and having a long run. Many start projects but few are able to finish them. Focus on your finish line and … Continue reading
Episode 47: Where Good Ideas Are Sent to Die
How are new ideas handled in your organization? Too often, the good stuff ends up on the scrap heap. In this week’s 2 Minute Takeaway Podcast, you’ll find out how to change your attitude toward innovation. This podcast changes the … Continue reading
What Cleopatra Taught Me About Mistakes
How do you react when a mistake happens in front of your customers? Too often, we reach for the panic button. I received a lesson in dealing with mistakes from the sixth row of a theater. At the time, I … Continue reading