Nike has unveiled the uniforms the USA Olympic Basketball team will be wearing this summer. Kudos to the company for designing them with lots of recycled materials. But Nike dropped the ball when it came to the easiest part of the uniform: The letters USA.
For some reason, the designers felt that the letters that express our national identity, needed to be pumped up. So they are laid out much like you would see in a superhero logo, with the, “S,” being larger than the other letters.
Perhaps the design was endorsed by a group that is in favor of reducing the role of the federal government and strengthening the power of the 50 states. There’s no need to try to pump up the letters, make them look more powerful, or trendy.
We’re a country, not a Starbucks.
While Nike has not confirmed whether the logo will be the one that’s featured on the official uniforms, it seems strange that they would unveil the uniforms with something that wasn’t planned to be used.
The United States of America stands for something in our world. The Olympics give nations a chance to promote themselves to the world. Nike needs to pick a nice font and just write the letters. Nothing more is needed.
Judge our country by our principles, our values, and our actions. Please don’t try to improve upon them with a fancy design.