What would they write about you? What would they rave about? Would they thank you for doing something special or for making their lives easier?
This is an opportunity to Clear the Path to better customer experiences.
Can’t think of what to write from the perspective of your best customer? Then you have some serious challenges.
If you can’t articulate what you do really, really well, then how do you expect your customers to do the same? Are you no different than your competition? That’s not a sexy place to be.
If it’s easy to write the letter, make sure the values and experiences highlighted are being promoted and encouraged throughout the organization. You may know what you do well but are you sharing the information with your customers?
Marketing groups can spend hours and big bucks trying to boil down what makes a company special. Try this exercise and save some time and money. You already know the answers. You just have to pull them out of yourself.