
Isn’t it funny how we’re told to color within the lines as kids but as adults, we’re told to think outside the box. Life’s instructions can change!
Ken Okel’s Friday Fun: Life’s Instructions Can Change
Ep 33 – Do You Treat Your Staff Like Telemarketers
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When leaders are under pressure, they can tune out some valuable information. We take a look at this challenge and discuss some solutions in this week’s edition of the 2 Minute Takeaway Podcast.
This podcast changes the way leaders approach challenges and obstacles. A new 2 Minute Takeaway comes out every week. To subscribe through iTunes click here.
The Letter You’ll Never Send
Sit down and write a thank you letter to your organization from your best customer. This is not a letter to your customer. It’s designed to be from their perspective about what you do really well.
What would they write about you? What would they rave about? Would they thank you for doing something special or making their lives easier?
This is an opportunity to Clear the Path to better customer experiences.
Can’t think of what to write from the perspective of your best customer? Then you have some serious challenges.
If you can’t articulate what you do really, really well, then how do you expect your customers to do the same? Are you no different than your competition? That’s not a sexy place to be.
If it’s easy to write the letter, make sure the values and experiences highlighted are being promoted and encouraged throughout the organization. You may know what you do well but are you sharing the information with your customers?
Marketing teams can spend hours trying to boil down what makes them special. Try this exercise and save some time. You already know the answers. You just have to pull them out of yourself.
Ken Okel’s Friday Fun: Muzak Dreams
Proposed Internet Snoops: You Are the Whiner of the Week
Does the world need to know your Internet browsing history? One lawmaker in Hawaii thinks it’s a great idea and would like there to be a two year record of the sites you’ve visited.
If approved, House Bill 2288 would require Internet providers to create a file on you. But wait, it gets worse. Right now, there’s nothing in the bill that would prevent your information from being sold to a 3rd party.
Let’s hope this bill dies a fast death before other states or Congress might consider a similar system.
The proposal would be a blow against privacy and a victory for Big Brother. Where’s the crisis that requires this level of record keeping?
Just because you can do something doesn’t mean you should. And we don’t need the government knowing that some of us spend too much time on Facebook.
Ep 32: Can You Afford to Wait
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It’s rare that success or failure is defined by one event. Usually the outcome is earned over time. We take a look at this challenge in this week’s edition of the 2 Minute Takeaway Podcast.
This podcast changes the way leaders approach challenges and obstacles. A new 2 Minute Takeaway comes out every week. To subscribe through iTunes click here.



